RESORT TRENDS: Distinguishing the Boutique Resort Experience
Resort renovations continue their resurgence as developers and operators respond to pent up demand and desires of today’s vacationers. In the Caribbean Islands, boutique-scale resorts are no exception. Whether a couple seeking a quiet getaway, or multi-generational families wanting to relax and vacation together, many desire privacy in a unique setting, with all the amenities of a large-scale resort.
“Whatever the solution, owners are demanding that properties be more carefully tailored to their settings… The reimagined boutique resort must project a unique design vision.” - from Building Design + Construction
Surfsong Villa Resort on the island of Tortola is taking this advice seriously. Phase 1 of extensive planned renovations and rebranding has recently been completed, with a focus on the outdoor dining and event patio. Renovations were completed during the off-season, to keep from losing clients forced to go elsewhere. The design team’s challenge was to preserve existing trees, large boulders and outcroppings to celebrate the natural beach front setting. A custom fire feature feels authentic and adds to the ambiance.
Surfsong villas are designed with unique floor plans and distinct interior themes; repeat clientele can refer to them by name when they return the following year. The villas are sited for privacy and boutique-scale feel, while embracing ocean views, and immediate access to resort amenities.
“Whatever the scope, uniformity no longer sells… increasingly, the traveling public will pay for experiences that are more special than another night in a generic property. “ – also from BD+C
Especially at the boutique scale, a unique vision of place is achieved with thoughtful planning, architecture and landscape architecture in concert with the setting, and equally important.